Daniel Newman Contributor

Being technology driven – both as people and as marketers – we spend an inordinate amount of time focused on how to automate and scale our marketing efforts. Trust me when I say it is important, but as marketers we also need to realize that we are gradually moving away from “push”-based marketing, and gravitating towards communicating with customers on a more personalized and 1:1 basis, through multiple channels and the devices our customers use.

http://www.forbes.com/sites/danielnewman/2015/02/03/11-communication-the-next-big-evolution-in-marketing/